Broadway Dance Center | Chukson Media

Broadway Dance Center

Broadway Dance Center girl dancing
Broadway Dance Center homepage


Broadway Dance Center hadn't updated their website in some years. It wasn't responsive, therefore it didn't look good on phones, where much of their traffic and customer-base had migrated over the years. Not only that, as a flat-HTML site with hundreds of pages and a class schedule that changed everyday, manging website updates become time-consuming and expensive.


  • New Drupal CMS
  • New responsive framework based on Bootstrap
  • Refreshed, cleaner design based on their current brand look and feel
  • Prominent images and video to reflect the excitement of their dance studio
  • API integration with MindBody to automate schedule updates
  • Class schedule browser to allow users to find classes by date, teacher, style, and difficulty
  • Programmatic implementation of AdSense
  • Metatags and social media readiness on every page


  • Increase in Users, Page Views, and Time Spent
  • Decrease in Bounces
  • 200% increase in AdSense revenue
  • Timely schedule updates with fewer errors


Broadway Dance Center
Chukson Media / Lupe Rodarte
Web Design & Construction, Product Mgmt

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CHUKSON MEDIA based in Tucson, AZ

Native-owned and operated digital media resource helping small businesses, causes, individuals and artists create websites, marketing campaigns, and more.